Technological advances in the field of communication have made people’s lives considerably more accessible. As a result, several companies are continually researching to find out the exact figures on how much impact these modern means of communication have had on society. This, to have a more precise notion about which can be the social media where companies can develop their marketing strategies.
One of the popular media for communication is social networks; this because they are managed through the Internet network, which has vital importance globally. Although there are several perceptions of what a social network is, each of them has certain things in common. They are defining it as an internet platform that allows users to interact and relate to others through the creation of a profile, sharing information, and data from it. At a business level, the fact that an organization has this type of platform allows it to be more in touch with its customers. It facilitates the distribution of information about the company.
There are different types of social networks, which are divided according to their: function, purpose, openness, and integration. Therefore, if a person or company like to make use of any network, it is essential to know the points mentioned above to know the ideal platform for its content.
Direct social networks
They are those where a group of people shares information (photos, videos, music, personal data, etc…) depending on the common interests they have. Users who make use of some of these social media create profiles that are managed through their data and then related to profiles that share similarities.
Their purpose is classified into two types:
For distraction or personal use
The user seeks entertainment through interaction, employing written or audiovisual messages with another member who shares the same interests.
The individual seeks to promote his professional level through platforms focused mainly on the area of business and commercial activities. For example, a dentist can make use of the social network to promote his or her services, such as a root canal in Tijuana.
According to its operation
Social networks of content
Users create their content according to their interests or those of their audience, using written or audiovisual media depending on the type of social network they are targeting, to optimize each platform according to its purpose, and then distribute the content through the web. For example, Youtube.
Based on profiles
The subject shares personal and professional information, complemented by a photograph. A clear example of this type of social network is Facebook.
The member uploads information to the social network; the data is delimited by a certain amount of characters, like Twitter.
Another type of social networks is the so-called “indirect” ones, in simple words, are those where a subject controls and directs the information of a specific topic. These types of platforms are perfect for people who want to discuss something in particular, which can be ideal for those individuals who are pursuing an academic degree. Many educational institutions have forums and blogs where students can interact and debate about any topic seen in class — facilitating access to information and expression for students.
Although a large percentage of the population makes use of social networks, few people are aware of their functionality and the impact they can generate concerning their content. So it is essential to know the types of social networks that exist and their functionality so that later the individual can upload their information. The fact of knowing this will allow the uploaded data to have more importance in the other users that are part of the network.